Nearly 30 years after his retirement from the NFL, Joe Montana has a new game: whiskey.
The former San Francisco 49ers quarterback is partnering with The Gold Bar Spirits Company to release the Joe Montana Whiskey Collection this month.
It’s a timely release for the brand, connecting with a local sports hero as the football season gets underway and Gold Bar enters its fourth year as the official whiskey of the San Francisco 49ers.
The effort includes an on-premises element with Montana’s signature “Golden Joe Cocktail” available at the The Gold Bar Visitor Center bar and restaurant.
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